Most ICT provider websites we tested in Australia would fail to engage 97% of their prospective buyers.
They focus on people at the end of the buying journey (approx 3%) and largely ignore the massive majority (approx 97%) still working through their requirements and seeking content that helps.
This FREE Research Report highlights our findings and the solutions that will give you the lead on your competition:
- See why Australian ICT companies are ignoring 97% of buyers
- Understand their mistakes and how to avoid them
- Understand the buyer's journey and how it works online
- Review our 10-Point Buyer Engagement Test
- Gain insights to create a website that sell the way buyers buy
It takes 10 minutes to read, and provides career changing insights to create a more buyer-friendly B2B website within the ICT industry.